Project Launch
KY - Keep Life Sexy
It just didn’t seem right for a lubricant brand like K-Y to give the definition of “sexy”, so we asked the world to tell K-Y what sexy is. The latest site KeepLifeSexy.com was launched by POKE New York in mid January. It allows people to complete the phrase, Sexy is ___________ and add to the growing collection of sexy outbursts. All the phrases can be sorted by age and gender, giving a view of the ever changing pulse of sexiness.
Comments
Mason Poe : Monday, 03 March 2008
nice work and fantastic execution.
Fred : Monday, 03 March 2008
I like how you can narrow the search by age and gender.. Neato!
Lida : Monday, 03 March 2008
good work
Scott : Monday, 03 March 2008
nice visual…little clunky and slow…
mmm : Monday, 03 March 2008
Pretty buggy. Age filtering doesn’t work… randomly stuck in “refresh”…
Eric Shoemaker : Monday, 03 March 2008
Yeah, what Mason said. :)
chris : Monday, 24 March 2008
reminds me very much of Natzke's early work featured in FlashForward. Another place with similar execution is http://www.samsung.com/us/experience/pictures/index.do wow. I'm feeling negative today. I promise I'll stop.