Poke is hiring.
We're in the hunt for a few peeps to join us at the table -- for both short and long-term engagement. We want to further our quest to define the best way to make, analyze and report on break-out ideas. Perhaps your inquisitive mind and passion for design, in all of it's forms, makes us a match? Read on to find out.
Who are we?
We choose design: Making an annoying "AD" is easy (how easy is it to create something when you don't care about the audience?). But designing a "THING" that someone actually wants (and wants to tell others about) -- well that's just about impossible. Or is it?
We believe in the art of creating simple, smart, and social: It's funny, designing something simple and useful is harder than you'd think. And measuring how social and successful it is? Even harder. As "word of mouth" has become an increasing platform to be creative in, the demands on how we plan performance goals, and measure results, are evolving and changing daily. Which is why we need to add a bit more math and science to our mix. Some days we are trying to win over small groups of passionate individuals, and some days we are redefining the future of an entire industry. You will help us research, learn, and continue to define how we do just that.
Last, but not least:
We work hard and we play hard. And we like it that way.
Who are you?
You're digitally savvy. You're in tune to the digital and social landscapes that affect all of us today. You're interested in the global community that the internet has created and want to understand it - personally and professionally.
You like to get freaky with data, analysis and measurement. For the right person, the internet is a playground of creative technology and analytical insight. But you already knew that, too! You have an undying curiosity that leads you to continually explore new "toys" that seem to crop up online on an almost-daily basis. And you like figuring out how and why they work (or don't). Bonus points if you're a bit of a math/statistics geek and/or have a passion for data visualization.
You have a penchant for design. Read: you're not necessarily a "designer" but you love and understand it. You've dabbled in it because it helps you tell your stories. Whatever they are. Maybe you are even are familiar with a few of the common design programs. At minimum, you have design taste and you think of yourself as more than the "design affected."
Lastly, and most importantly:
You're passionate. What you don't know you make up for in sticktoitiveness. Which is why you've already started figuring out a uniqe way to get our attention.
Sound like you? Give us a shout: whatup@pokenewyork.com
If I Can Dream Premieres March 2nd
Our lil' baby If I Can Dream premieres March 2nd. Watch this space.
We Can Dream
Yes we can dream. But most importantly we can realize that dream. Tonight a little labor of love called "If I Can Dream," our ongoing collaboration with 19 Entertainment, has been revealed to the world, and now we can tell you a bit more about the future of entertainment that's been keeping us quite busy back in the shed.
It's been a long 18 months of re-imagining, modeling and developing a vision for the future of reality entertainment and we can now let you all know a bit more about the project we've been working on with 19 Entertainment. POKE has been working behind closed doors with the American Idol masterminds to help create a completely new entertainment experience. Now, we're not ones to put the cart before the horse, so you'll have to wait a bit longer to fully experience "If I Can Dream", but we couldn't be more proud of our work and thought you'd like a sneak peek?
It's unlike anything you've ever interacted with and all of us at POKE couldn't wait one second longer to get all of our friends, fans and family excited for the launch. We just pushed a few new things live at the teaser site (Videos and our Press Book). Take a look. We'll let you know the minute we can say more!
Merry Christmas to all and to all a Good Tweet!
Meet Sephora Claus. She’s sassy, she’s fun, she only comes around once a year, and for goodness sake she has to know what you want for the holidays. She’s making a list, she's listening all day, and every day until December 19th she will grant one beauty wish to a lucky tweeter.
Sephora Claus is receiving over 10,000 wishes per week and she knows exactly what everyone’s lusting for this season. Why not hop online and ask her?
Tell Sephora Claus your holiday wish and finally get something you really want!
The Benji Menendez Social
Take one of the greatest cigar Masters ever, partner him with one of the most steadfast and well-known cigar manufacturers in the country, and sit back to watch what comes out of the collaboration: The Benji Menendez Partagas Master Series Majestuoso. The Master is Cuban cigar legend Benji Menendez and he's worked with Partagas Cigars (part of the General Cigar Company) to create only 5,000 boxes of this new cigar. To celebrate their newest creation, General Cigar Company asked POKE to help design and execute a marketing program to introduce the Benji Menendez cigar to new and veteran smokers alike and to support the Partagas brand.
With that brief, we set out to orchestrate The Benji Menendez Social, a roaming speakeasy that will make stops in five cities across the US. Dallas marked the spot for the first event. The party went down Tuesday evening at Sullivan's Steakhouse and was a resounding success! We had somewhere around 200 people stop by to smoke, drink, and enjoy some engaging conversation (along with appetizers and live music). Over the course of the next four weeks, similar events will follow in Los Angeles, Las Vegas, Chicago, and finally on our home turf here in New York – but we can't tell you where quite yet. In the spirit of a true speakeasy, you'll have to hunt down a personal password to be allowed in the door, and the event locations in each city won't be revealed until 36 hours in advance.
In conjunction with an on-the-ground event team from Impact365, POKE has laid the groundwork for an experience that begins via a combination of social outreach, word-of-mouth, and dedicated print media spread through hand-selected retailers. All of these resources push smokers to www.benjimenendezsocial.com where they can be added to our guest list and share a password with a few close friends, creating a waterfall of pass-along amongst an exclusive group of in-the-know people. All of this culminates in the events where those who have RSVP'd will be among the first to try the new, limited-edition Benji cigar while enjoying a cocktail and the requisite ambiance that one would expect from a true speakeasy.
Not bad for a few weeks' work!
Tweet Toad!
Know someone who always has the best Tweets?!
Give them the incessant reassurance they need with all-new TweetToad. Pick ONE friend and TweetToad will give them a Twitter high-five every time they tap a great Tweet.
Or maybe you're the one that needs the love?
Get the (re)Tweets you deserve! Set up your own Toady Account and turn him into your own personal Yes-Man! He'll tell you how great you are one Tweet at at time. (You ARE great you know.)
TweetToad is a simple service that helps you re-Tweet your BEST friend's Tweets, so they can see how much you care one Tweet at a time. Just give TweetToad your twitter name & password, and the twitter name of your BEST friend.. and TweetToad will handle the rest! (Whenever your friend posts something with a link, TweetToad will enthusiastically re-Tweet it, on your behalf!) Go on! Give it a shot!
*sniff* RIP SNCKRZ *sniff*
With all of the talk about Skittles over the last couple of weeks, sometimes it’s tough to remember that there are other candies out there. But just to keep things on an even keel, we created a fun little tool that let you create your own Snickers logo styled with any word you want. (Think of it as a roll-your-own version of their print campaign.) Which all-in-all, we thought was pretty damn cool, but perhaps missing a playful social element to its playful brandcast message.
Snckrz.com was launched on March 3rd, and lasted a full 8 days - with more SpaceBook, MyFace posts, blog embeds, and Tweets like this, this, this, this and say.... this - than any candybar has any right to stake claim to. But it happened. And it was good. Good for the brand and good for peeple. And that's what it's all 'bout eh?
We think so. What do you think?
Performa. Up close and personal.
Ever been to a "museum without walls" that "uses New York City as a canvas"? That's how RoseLee Goldberg, Performa's Founder and Director describes the organization. Performa was created to encourage and support artists from around the world expressing themselves through live performance art. And it's on a mission to push all forms of living and breathing creativity and artistic expression far forward. The culmination of this results in "Biennials" organized by Performa and staged in New York City — in and around the most interesting and amazing venues — every other year.
In today's world, we thought what better way to spread their creative love, and the work of these amazing participating artists, than to bring it all online in all of its digital glory. To each and everyone. In your face, front and center, as close to "live" as we could get it. An interactive, command performance of works created and performed in NYC, but now open to the world. Experiences begin right in front of you online, and will continue offline as Peforma 09 hits the Big Apple again in November. And this is only the start. POKE is continuing work in partnership with Performa in the coming months in preparation for Performa 09 — which is thematically tied to Futurism. So keep an eye out for more digitally-driven, futuristic creative collaboration from POKE and Performa in the coming weeks and months. Here's to the future!
